AvantExpo 2017 Partnership Summit Recap
AvantExpo 2017 Partnership Summit Recap
Last week in Snowbird Utah, Avantlink hosted their exclusive invite-only AvantExpo. This annual summit is one of a kind, and is only open to the best of the best in content, publisher, technology, management and partnerships within the performance marketing industry on Avantlink’s network.
Companies such as REI, Fanatics, Backcountry, The Wire Cutter, Gear Institute (and AIM)
attended and networked with each other in a casual, intimate setting. With only 100 attendees and plenty of activities and networking time, this allowed for us to meet almost everyone there.
This was All Inclusive Marketing’s third year attending, and this year’s conference did not disappoint! Set in the stunning landscape of Snowbird Resort, surrounded by Swiss-Alp looking mountains and rivers, Avantlink created a relaxed and intimate experience for their attendees to network, communicate, experience once in-a-lifetime activities, and grow meaningful relationships together.
Their invite only, casual setting allowed for people to get to know each other better in fun and unique ways. From riding self-controlled roller coasters through the trees to tram rides up to the top of 11,000 ft peaks, every experience was top notch.
All Inclusive Marketing was featured on the only thought leader panel of the show with Wade Tonkin from Fanatics, and the Avantlink team discussing why it was hard for affiliatemanagers to have their programs be best-in-class, and how to help them achieve this high level of standard. Insights from attribution and crediting logic to communication and engagement best practices to incrementality and data strategies were shared.
The audience was highly engaged and the content from the day created many more question and key strategy discussions over the day that followed.
On day two, AIM was up for Agency of the Year at the awards ceremony and recognized for our contributions to the industry, our support of Avantlink as a network, and congratulated for our success over the past year.
Our key takeaways were:
- Strong bonds and agreed upon engagements with highly sought after content publishers, who’s reach and revenue generation was in the Millions.
- A sneak peek at the technology advancements being rolled out by Avantlink in the coming weeks and months (all very exciting and useful in creating more powerful diversified partner portfolios)
- New connections with strong content publishers and technology providers we had not met before.